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| Released: Wednesday 1st August 2007 Accident management promotion must match the sales effort "Selling accident management to your customer is as important as selling the car in the first place", argues Keith Caddick, Group Director for Drayton Group. The seven strong Mercedes-Benz independent network are now well versed in the virtues of an integrated accident management programme. The Group, which retails in excess of 7,000 units per annum, launched Accident Exchange's bespoke solution more than eighteen months ago. "The driving force has always been customer satisfaction and the benefits that naturally brings the business in terms of additional revenue and retained loyalty," explains Caddick. "However, for dealers to successfully harvest the rewards offered by accident management, they need to treat it not as a reactive service, but one that needs to match the effort that goes into selling cars." Every new customer at Drayton receives a mail-shot explaining the Group's accident management service. Six weeks later they receive a call from a dedicated customer liaison manager, employed by Accident Exchange at Drayton's Worcester call-centre. "It is their job to make sure the customer understands their rights in the event of an accident, and importantly, the role Drayton will play for them," explains Caddick. He adds: "Although at least 1 in 6 of customers will have a bump of one kind or another every year, its vital that we keep reminding them that we're not just here for sales or servicing." << News Archive For further information please contact Andy Francis at Performance PR on 0208 541 3434 or 0787 981 3639 email: andy@performancepr.com |
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