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Released: Thursday 10th April 2008

BENTLY MOTORS APPOINTS ACCIDENT EXCHANGE TO IMPLEMENT GLOBAL PAINT AND BODY NETWORK PROGRAMME

Accident Exchange has been engaged by Bentley Motors to provide strategic and resource support for the on-going development of its Global Paint and Body Network.

The Company will provide the expertise and infrastructure to guarantee that the manufacturer’s network of 24 approved repairers in the UK deliver service levels and repair quality commensurate with the Bentley brand. Accident Exchange will also oversee the European and establishing USA markets.

“From defining and assessing standards, to people, process and performance improvement, our role is to ensure that the network understands, embraces and delivers against the brand vision and objectives,” explains Gordon Grant, Manufacturer Account Director for Accident Exchange.

Accident Exchange has an established pedigree in providing its prestige dealer and manufacturer partners with tailored business solutions that combine to improve the brand experience, raise customer satisfaction levels and increase revenue streams and profitability.

Mike Foster, AfterSales Business Development Manager for Bentley Motors, added: “This is an important strategic partnership with Accident Exchange that will not only ensure the network has the necessary competence and capability to keep pace with the complex technology in our vehicles, but that service levels meet the exacting expectations of our customer base.”

Overseeing the implementation for Accident Exchange will be Kenny Wilson, in the role of Bentley Global Paint & Body Programme Manager.

Last year, Bentley Motors passed the 10,000 unit sales landmark for the first time with sales in the UK up 7 percent.

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