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Released: January 11th 2008

PistonHeads.com signs unique deal with Accident Exchange

Prestige accident management provider, Accident Exchange, has signed an exclusive contract with PistonHeads.com to provide replacement vehicles in the event of a non-fault accident to its members.

The website, which is UK’s largest motoring community with 1.3m users and 80m page impressions a month, is the number one destination for drivers of performance and prestige vehicles.

The deal will complement Accident Exchange’s market leading position with more than 1,300 dealer and bodyshop partners. Under the agreement, all repair work will be directed through the Accident Exchange authorised network.

“Statistically, the average prestige dealer operating an accident management programme will only capture 35 percent of motorists involved in a non-fault,” explained Steve Evans, chief executive of Accident Exchange. “This unique association with PistonHeads means we will be able to broaden the net and help our partners capture an even larger customer base at no cost.”

Speaking on behalf of PistonHeads.com, brand manager, Paul Garlick added: “As a close community, we take time to review potential partnerships to ensure that there is a genuine reader benefit. The service that Accident Exchange offers is a very good fit for our audience, and as we can keep readers on the road with the minimum of fuss and in a like-for-like vehicle, the feel-good benefits are there for all to see.”

Evans concluded: “The association underlines our innovative business model and why we continue to offer our partners unprecedented returns.”

PistonHeads Accident Aftercare was launched at the inaugural PistonHeads Show at the NEC (January 11-13)

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For further information please contact Andy Francis at Performance PR on 0208 541 3434 or 0787 981 3639 email: andy@performancepr.com


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