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Released: Tuesday 27th June 2006

Audi UK adopts Accident Exchange -
Manufacturer to roll out Accident Aftercare service

Accident Exchange, the prestige vehicle replacement company, has entered into an agreement with Audi UK to support the brand's franchised Audi Centre network as the recommended solutions provider for accident aftercare.

Through the "Audi Accident Aftercare" initiative, the company will deliver a suite of services designed to allow Audi Centres to capitalise on the customer support and revenue opportunities a focused accident management solution can deliver.

This manufacturer driven programme follows positive feedback from Audi Centres already utilising the Accident Aftercare proposition. During the past twelve months, more than 50% of the network has already signed up to the programme and benefited from a service offered at no cost to the Centre or to the customer.

The Accident Aftercare programme presented by Accident Exchange will include branded Centre marketing material, Centre staff training support and access to the Accident Exchange website giving key management information.

The clear aim is to capture the 17 percent of Audi Centre customers who will be involved in an accident over the next twelve months. Accident Exchange Chief Executive Steve Evans explains: "Audi Accident Aftercare will unite the various Centre departments to provide a seamless, customer-focused programme, providing both incremental sales (parts, labour & new vehicles) & increased profit through the payment of referral coming direct from Accident Exchange to the business.

"The service is designed to enhance the overall brand experience, introduce intelligent cost savings and release otherwise unobtainable profit from new car sales, parts sales, bodyshop and increased labour hours," he concludes.

Dominic Elms, Audi UK Head of Aftersales, welcomes the initiative: "An Audi Centre which is structured to react quickly, communicate efficiently and provide valuable support to a customer involved in an accident, will not only be rewarded with loyalty, but also potential incremental business."

All Audi Centre customers, whether connected through new vehicles, used vehicles or after-sales, will receive free membership to Audi Accident Aftercare, providing assistance with everything from recovery of damaged vehicles to mobility arrangements and insurance claim management.

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For further information please contact Andy Francis at Performance PR on 0208 541 3434 or 0787 981 3639 email: andy@performancepr.com

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